Behind The Scenes w/
How They Found Us
We were ecstatic when The Cheesecake Factory reached out to us and expressed their interest in our “cinemagraphs”(moving photos) from Instagram. We learned how to produce them and created a slew of personal projects that we posted on instagram. They caught some traction, including the eye of the Cheesecake marketing team.
They invited us to their headquarters in Calabasas to meet with their internal marketing team and teach them how to make cinemagraphs like the ones they enjoyed on our page.
We Taught Their Internal Team
At their headquarters, we were impressed by their team's knowledge and passion for creating high-quality content that resonated with their audience. We put together a training manual on how to shoot and edit cinemgarphas. Together, we brainstormed ideas and strategies for creating engaging cinemagraphs that would help to promote their brand and menu items.
After our brainstorming session, we headed to one of their local Cheesecake restaurants to film. The restaurant blocked off a section for us to set up our camera and lights. It was a great experience, and we even got to eat every dish that we filmed.
Swipe through these photos to see what happened.
the process
the finished ads
The team at The Cheesecake Factory was so impressed with the final product that they flew their team to our headquarters to work with us again. At the second Cheesecake location, we created a series of ads for Halloween and their birthday cheesecake. We worked together to create content that was not only visually stunning but also engaging and informative for their audience.
The ads were a success, and The Cheesecake Factory was able to greatly boost their reach on social media. We am grateful for the opportunity to work with such a beloved brand and am excited about the possibility of future collaborations with The Cheesecake Factory.
Overall, the experience was a testament to the power of social media and the importance of creating high-quality content that resonates with your audience. We are honored to have had the opportunity to work with The Cheesecake Factory and look forward to seeing what the future holds.