WHY VIDEOS WORK
Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. Using this knowledge to position yourself as relevant and accessible, instantly causes you to stand out among competitors who've chosen not to give their audience the best consumer experience.
Likewise, those who have chosen not to acclimate to the culture, trends, and frankly, statistics, are forced to compete with companies who are doing their best to stay ahead of the game.
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