The Goal

We set out to create a “loyal following”. A core group of people who would consistently watch our videos, follow us on social media, and even spend their hard-earned money on our merch.

The Strategy

We decided to zero in on a niche that we were familiar with, which happened to be mixed martial arts. Being able to fluently speak the language of our viewers would tell them that we were just as interested in the topic as they were.

We then researched and capitalized on the more popular names and keywords in the MMA community. Using this built-in traffic would present us with greater visibility and therefore more opportunities to grow our channel upon every upload. We would give the MMA fans what they were already searching for, with our own creative spin.